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Banff Market Simulation Format Circles the Globe
(Banff, Alberta, Canada, September 5, 2001) The newest venue for
Pat Ferns' celebrated Market Simulation, which has been presented
at industry events around the world, is Souk Ukaz, the international
cultural market in Amman taking place September 9 - 14, 2001. Under
the patronage of Her Majesty Queen Rania Al-Abdalah of Jordan, Souk
Ukaz has as its theme "Globalization and its Impact on the
Cultures of the Arab World". The Market Simulation, which will
provide Arab and other producers the opportunity to pitch their
projects to those programmers, financiers and buyers in attendance,
is being organized by IMZ, the International Music Centre in Vienna,
following the success of his session at Dance Screen in Monte Carlo
last December.
Additional new venues for this year's Market Simulation include
Sithengi, the Southern African International Film and Television
Market in Cape Town, South Africa, November 13 - 16, 2001. Ferns,
the president and CEO of the Banff Television Foundation, is planning
a special focus on Africa at the next Banff Television Festival
to take place June 9 - 14, 2002. As Africa will also be an important
theme at the G-8 meeting in neighboring Kananaskis, Alberta shortly
after BANFF 2002, a report on the media's role in understanding
and alleviating poverty and disease in Africa will be prepared for
world leaders. Following Sithengi, the Market Simulation heads to
Singapore for the Asian Television Forum, sponsored by Television
Asia, December 5 - 7, 2001. This session will model the highly successful
Documart format enabling Asian producers to pitch their projects
to a panel of Asian commissioning editors.
The Market Simulation was first launched by Ferns at the Banff
Television Festival in 1985 and, in its various formats, has now
circled the globe. On October 6, 2001, Ferns will launch a new panel
format based on case histories at MIPCOM Junior in Cannes, putting
on hold his long-running Bourse aux Coproductions. Following this,
CyberPitch - a new media variant - will be presented at the Baddeck
International New Media Festival (October 10 - 13, 2001). And finally,
at the 9th World Congress of Science Producers, October 25 - 28,
2001, in Washington D.C., Ferns will host another variant of the
Market Simulation enabling scientists to pitch their research ideas
to a group of science producers who, in turn, will discuss how these
ideas might be reshaped to form science programs that can subsequently
be pitched to science broadcasters.
Traditionally, Ferns has presented the Market Simulation pitch
sessions at such events as the Australian International Documentary
Conference, CFTPA's Prime Time in Ottawa, Hot Docs, the Israeli
International Co-production Forum, the Real Screen Summit, Sharing
Stories, the World Education Market and, of course, at BANFF where
the Festival now includes two Market Simulations, two New Players
Pitches, and the CTV Canadian Documart, with $100,000 in prize money:
the world's richest pitch.
The Banff Television Foundation is a management organization for
some of the world's leading television and new media industry events
including the Banff Television Festival (June 9 - 14, 2002), the
World Congress of History Producers (October 19 - 22, 2001), the
World Congress of Science Producers (October 25 - 28, 2001) and
the Alliance Atlantis Banff Television Executive Program (November
2 - 9, 2001 and January 11 - 18, 2002). Its mission is to inspire
innovation in content creation, celebrate excellence in programming
in Canada and abroad and provide learning and business opportunities
for creators and other industry professionals.
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